Semionix Associative Memory Insights
(SAMI)
Associative Memory (AM)
are the results of different unconscious responses. For example, AM can determine consumer responses to your brands & advertising at the subconscious level. Daniel Kahneman (Thinking, Fast and Slow) explains that an associative response “happens quickly and all at once, yielding a self-reinforcing pattern of cognitive, emotional, and physical response.”
Unique Insights
come from SAMI's patented, data-driven analtyics. These associative memory insights will help your employees learn from each other's experience. SAMI highlights the Associative Memory reponses that underlie higher-level thoughts, perspectives, and decisons. When analyzing consumers, they will help you optimize brand & advertising decisions. Our technology has been proven by the world's largest and most sophisticated consumer product companies.
Meaningful Inputs
come from our data capture process in which respondents record their thoughts & emotions by creating an expression using words & images. The expression build data reveal associative response patterns (and enable cool expression build playbacks). The expressions, by themselves, provide simple, heartfelt thoughts & feelings that complement our response maps.
Research: Better. Faster. Cheaper.
You get to pick all three without compromise. SAMI projects are easy to setup, can be completed within a day's time, and are inexpensive. Results are engaging and intuitive.
Our Agency Model
gives advertising and branding agencies control of the client relationship. SAMI becomes a unique service the agency manages and applies. Semionix stays in the background.
More Info
A video providing an overview of our tech analyzing a project analyzing gender perceptions about Honesty is available here
(link opens in a new Vimeo tab/window)